Blog
Insights on privacy-first analytics, GDPR compliance, and building a better web.
Can you do analytics without a consent banner? What the EU data protection authorities say
A survey of how European data protection authorities (CNIL, BayLDA, Datatilsynet, AP) treat analytics tools and the consent requirement. Which tools qualify for the measurement exemption?
ePrivacy Article 5(3) explained: when do you need consent for analytics?
A detailed breakdown of ePrivacy Directive Article 5(3), the 'cookie law' that determines when analytics requires consent. What it says, what it means, and how different EU authorities interpret it.
How hash-based visitor identification works (and why it's privacy-safe)
A technical deep-dive into how modern cookieless analytics tools identify unique visitors without storing anything on their devices, using daily-rotating cryptographic hashes.
How Website Analytics Works Without Cookies
A technical look at how modern cookie-free analytics tools measure website traffic accurately without cookies, fingerprinting, or personal data collection.
Do You Actually Need a Cookie Consent Banner?
A clear guide to when cookie consent banners are legally required, when they are not, and how cookie-free analytics can eliminate the need for one entirely.
5 Google Analytics Alternatives for European Websites
Why EU businesses are moving away from Google Analytics and a comparison of five privacy-friendly alternatives that keep your data in Europe.
GDPR-Compliant Web Analytics in 2026: What You Need to Know
A practical guide to GDPR-compliant analytics in 2026 -- what has changed, why cookie-based tracking is risky, and how to stay compliant without sacrificing insights.